Our Story

We launched in 2006 and have been your fashion bestie ever since. Style never sleeps and neither do we – we're 24/7, dropping over 500 new products a week, so you always have the latest looks for less. We make fashion accessible and fun, so every girl can get the wardrobe of her dreams. One thing we love more than your amazing style is your individuality – we want to help you show it off, do your thing and look incredible at the same time.

We all know it's better to give than receive, which is why our charity programme is so important to us. We’ve held charity sample sales, coffee mornings, bake sales, charity-shop takeovers, swap shops, sponsored challenges and much more. We’ve developed collections and made charitable donations to amazing causes including Pride and Breast Cancer Awareness Month with Coppa Feel. In the wake of the terror attack at the Manchester Arena in May 2017, we played an active role in supporting and fundraising for the Red Cross' 'We Love Manchester' victims fund. After an initial donation of £100,000, the Group launched a One Love charity clothing collection with 100% of profits going to the Red Cross fund. In 2020, the Group donated over $300,000 to charities tackling the Australian wildfires. But, we always want to do more.